Apple company growth;
A for Apple is quite simple name
but it is a golden apple, not even gold, but a diamond it is more expensive than a diamond.
Because Apple is the largest and richest company in the world. And Ranks on no. 1
How Apple Achieved This Position
Talking about Apple's products, Apple products are known for their premium quality standards.
Apple releases only one series every year, but that series is the best series of the whole year, it is the flagship killer.
And Apple's users or buyers never compromise looking at Apple products price. That Apple is very expensive.
Apple's products may be worth millions, Apple's users will buy them and Apple also knows this.
The Truth Behind Apple Success
Apple achieved a market cap of $1 trillion in August 2018
Apple achieved a market cap of $2 trillion in October 2020
And this year on January 3rd, 2022, Apple achieved a market cap of $ 3 trillion.
You will keep saying, that Aditya there are seven zeros in Crore, but how much does a trillion mean? So let me Count.
Unit, Tens, Hundreds, Thousands....
Five Minutes Later
So if we talk about a trillion, then there are a total of 12 Zeros in trillion which means 3,00,000 crore dollars.
this much worth apple is
If we compare it by country, if apple would be a country then apple would be in six-position
Which is more than the GDP of UK. So this is the value of Apple
And to reach this position, Apple has rolled lots of breads.
And set a different brand value
So how did Apple grow so much, for that we have to go in the past
How much in the past means in 1970s
Apple was founded on 1st April 1976 and it was founded by three friends.
Steve Jobs Steve Wozniak and Ronald Wayne. And Steve Jobs & Steve Wozniak have an important role in handling Apple
If we talk about Ronald Wayne, then after 3 months he had resigned.
Whatever shares he had, he had withdrawn 800 dollars a shares and went out of business.
And both Steve handled Apple
Steve Wozniak to handle Apple's computer department and Steve Jobs to handle marketing department
Means one computer manufacturing and one marketing to handle both the M of the business.
In the year 1976, Apple launched its first product Apple I
And which was not a big product, it was not even a computer, it was a simple motherboard
What used to happen before that computers were very big
and Apple's main goal that we make computers for personal use
To date, companies such as IBM Computer are trying to make big computers in the market.
The computer was greatly reduced in size by Apple's motherboard
If you combined the monitor and keyboard on that motherboard, then the whole computer would be setup.
Apple I generated so much revenue that Apple could launch off second products
So Apple 1 was a success followed by Apple 2 which was the successor of Apple One.
Then Apple had set up the color display monitor, Motherboard, and keyboard.
And it was quite compact and there were a lot of sales in the market
because people wanted small portable computers, not big computers.
And when Apple introduced it in the market, then the graph of Apple went up because there was no competition in the market.
And people were also ready to pay premium cost for Apple products.
And Apple's main goal, was simplicity, whatever is in the market, let it be, we just have to make things simple.
And this is the slogan of Apple. Apple has focused on personal computers from the beginning.
And Steve Jobs was working on my new project Macintosh which we call today Mac OS
And Apple was the first to invent the GUI (graphic user interface) that we know today.
And then Apple took out a lot of products, Apple II was successful, it generated a lot of revenue to Apple.
And brought the company to next level and then came Apple 3 and Lisa
Both these projects were Apple's failure because Apple's products are very costly.
And as a products were Failure, Apple put all the blame on Steve Jobs,
means the owner of the company had to leave the company.
Later Steve Jobs started his own company named Next Computers.
When Steve Jobs left Apple, then John Sculley made Apple's CEO who serve till 1993
That's when Apple was showing a lot of growth in its product line, Apple was inventing new products.
such as laser printers, eBook's, Macintosh portable, newton , etc.
Apple was showing great growth in all these product lines, but after 1980s, Apple's downfall started.
Whose main reason was Windows, people had to pay a premium cost to purchase Apple's products.
And here Windows ate Apple's entire market because Windows was giving you good features at a low price,
So obviously people will buy windows. From that time apple's Downfall Started.
And Apple was completely Bankrupt on the verge of closure
Then in 1993 when John Sculley Resigned from the Position of CEO.
Apple Came with Two CEOs Micheal Splendor and Gill Amelio.
And both of them completely failed to compete with the Microsoft Windows operating system.
And at that time the Microsoft operating system had become the industry standard
and the majority of business monopoly was on its side. and Microsoft was one of the top Company
Then Apple decided that the company of Steve Jobs (Next Computers), which he had formed, will Acquire it.
So Apple Acquired the Next Computer and since then the Era of Steve Jobs started.
If we talk about 1976 it was Apple 1.0 and from 1997 Apple 2.0 Steve Jobs Era was started
Steve Jobs became the new CEO of Apple in 1997 and Apple's good days had come
Because Apple had done a lot of innovation in its product line, Apple then launched the iPhone, iPod, iMac, etc.
This series was launched by Apple and the iPod series of Apple was the wave of the market in the MP3 market.
Because no one was offering a product like it in the market and the iMac series that came from Apple was very good.
One thing about Apple which I like very much is that Apple always sees customer satisfaction,
And satisfies the need of Customers. And people also like Apple Products.
If we talk about other products and Apple products, then Apple never goes in their rate race.
Everything is Unique different. Apple's processor is different, Apple's design, Apple's operating system is different
He never went in the rate race and does not want to go and Apple named this product line of Apple as .
Means, whoever buys Apple's product from Apple, then they get traped in Apple's ecosystem in one-way .
At that time, Apple's iPods were becoming more popular, people had to take the Subscriptions from Apple's iTunes to listen to the song.
Suppose a new device has come in the market and the user has to switch to that device but he had already subscribed,
then he has to buy next time apple product. So this thing was pretty much kept by Apple
And This Marketing Strategy Apple Still Uses
So whatever is Apple's product, Apple is known only for its simplicity, for its uniqueness for its design, for premium products.
Then Apple launched its iPhone series and it was the dominating series in the market.
And iPhone Still we know What Important it Role Plays
Everyone is excited to buy Apple products, everyone wants to know what Apple is going to launch this year.
Apple has given a name to Apple Culture which means every device of Apple is interconnected with each other.
So if we talk about iPad, iPhone, iMac, everything is interconnected, you do not need to take any tension,
Means now if I talk about iMac, then my iPhone will easily sync with my iMac, you will not have any problem with me.
this has also been the main marketing strategy of Apple,
Means if I connect Apple's device to Android, it sometimes gives problems.
Same thing we will do with Apple products they will sync easily and this is main marketing strategy of Apple
Means, if someone has bought Apple products, then he has to buy next time Apple products only.
Steve Jobs had a very important role to bring apple to Next Level
and in the year 2011, Steve Jobs died due to pancreatic cancer.
After that Apple's new era started Apple 3.0, whose new CEO was Tim Cook.
Tim Cook is serving Apple right now and Apple's standard is unbelievable
Means after that Apple launched many of its series such as MacBook series, iWatch, Airpods, iPad
Apple One of the Best in Many Product Lines
And Apple has kept its ecosystem tight fo rtill now
let's say if I have iwatch to use that I have to get an iPhone
let's say I have AirPods. AirPods go with other devices too but with iphone you will get good features.
Let's say I have a MacBook, to transfer files from iPhone to MacBook is easy,
it takes lot of time to do same thing in Windows.
So in Apple And Apple Ecosystem they get easily Sync
This is Apple's ecosystem, the convenience that you will get in Apple to Apple devices,
you will not get it in any other devices, this is the main thing of Apple.
And no one can compete with this growth of Apple.
And every year everyone is more excited for Apple product and this year I am also excited for the iPhone 14
Apple's Growth Will Never Stop And No-One Can compete the growth.
Because Apple has reached a different level
Because Apple's products are very unique, now that Apple has launched its own processor in its laptop series M1 Chip
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